3 Ways To Find Out What Your Clients Really Want

Any time you are marketing you business you need to think beyond your product or service. You need to be thinking about what your customers really want. Remember people buy because they have a problem and need a solution. You should be offering the solution to that problem.

So, beyond the main sale, what is it that your customers really want? Have you ever actually asked?
There are a few great reasons why you should be asking your customers what they really want.

It gives you a better connection with your customers. Most businesses never even actually ask. You’ll make them feel special. You actually care what they think. This alone is gold in your business. You are now building a better relationship with them and making a connection with your customer.

Asking your customers what they want also gives you a ton of research for additional products or services to sell to your existing customers. It’s always easier to sell another product to an existing customer than it is to find a completely new customer. If they tell you what they want, they are basically telling you that if you offer that new product or service to them that they will give you more money. Hmmm… Think about that. Someone actually telling you that they want to give you their money… IF you give them what they want.

So here’s three ways you can ask your customers the questions and get what you need to offer a better product and make more sales in your business.

Ask the question
Just ask them. It seems simple but simply asking the question isn’t done in most businesses. As a customer checks out at the register, simply asking if they found everything ok is a great start. What about asking them if there was anything else that they might have been looking for that you didn’t have.

As you are taking the order either in person or over the phone, you could also ask leading questions like, “was there anything else that you’ve needed that I might be able to help you with?”

And the good old, calling the customer up and asking them, “Now that you bought ______, is there anything else we can help you with? Did you have any questions?”

Simple asking gives them the opportunity to open up and you’ll be surprised how much more information they’ll give you if you simply ask.

Feedback Forms
Feedback forms a great way to ask for more information from your customers. Having a simple fill in the blank form that you leave with a client when you deliver the order, or as they leave with their product is a great way to ask the question.

If you come in to their homes and do a service, leave a feedback form with them that they can mail back. Be sure to leave it postage paid so they don’t have to find a stamp for it. Along with the “how was the service?” questions that you should be having, be sure to ask them “What other service would you need that we can offer you?” Again, it’s not complicated but is extremely powerful.

Surveys
Online surveys are a killer way to also get more information from your customers. If you are looking at adding an additional service or product to your business, ask you customers if they would be interested in such a service. There are a few great systems out there that you can use to build online surveys that you can send to your clients. Survey Monkey and Survey Console are just a couple. Do a search on Google for “Online Survey Programs” and you’ll find a bunch.

If you don’t ask the questions, you’ll never know what it is that your customers really want. You’re missing the boat and potentially loosing a ton of extra cash for you business if you don’t know what it is that your customers really want. Once you have this information, you can start adding your new products or services and marketing them to your customers with a built in list of already qualified products. You then have the ability to add these products in to your marketing message and you might find a ton of new business that you’d been missing for years simply because you didn’t know it was there before.