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How To Use Twitter For Business Marketing
With all the buzz about Social Media, it’s no doubt you’ve heard about Twitter. It’s growing with new users at an amazing rate with thousands of new sign ups every day. But, the biggest question I get is how to use Twitter for business marketing. Most people don’t just get it.
Now I do admit there is a ton of useless stuff on Twitter but it can also be a great tool to market your business and communicate with your customers and prospects easily and all for free.
Here’s 3 ways you can effectively use Twitter for business marketing without having to spend a ton of time or any money at all.
3 Mistakes That Most Businesses Make With Email Marketing
Email marketing is a great way for any business to keep in contact with customers and prospects without spending a lot of money. The only drawback to using email marketing in your business is that a lot of people get a ton of spam email each and every day.
More and more, I keep seeing businesses going about email marketing the wrong way and in reality it actually hurts their reputation and sales for their business.
Here’s 3 mistakes that I see all the time and how you can avoid them and keep your readers happy to be on your list and looking forward to each and every one of your emails.
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How To Find Followers On Twitter For Business
If you want to use Twitter for business marketing you will need to develop a large following of people (called followers) in order to get the most out of using Twitter for business. Just like email marketing, you need to build a large list that you can communicate to.
Most small business owners don’t get how Twitter can be an effective marketing tool. This is great for a business owner like you that wants to take advantage of the Social media Tools Out there and get great exposure with out spending a fortune on advertising and marketing.
In order to build a following on Twitter, here’s a few great ideas that will get the snowball rolling.
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The Gold Is In The Follow Up
I have a question for you?
How many contacts does it take for a prospect to make a sale on average….1 time? 3 times? More?
How about 7 to 12 times!
Rarely does someone buy the first time that they connect with a company or person unless it’s an urgent need.
Most of the time, they will need to think about it. They want to do more research. They might need to discuss it with a partner or their spouse.
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The Social Media Bandwagon
Now I use Social Media Marketing for a huge part of my marketing and I even teach others how to use it as well. But, one thing that I am seeing more and more is companies dropping everything else that they do to market their businesses to JUST do Social Media stuff.
Everyone is teaching classes and there is buzz everywhere about how you HAVE to be using Social media.
Now, I do agree that you do need to use Social Media Marketing in your business. Social Media Marketing is a large piece of our overall marketing, but… notice the critical word in this sentence “piece”.
How To Marketing – With Twitter
Everyone’s buzzing about social media these days and Twitter is just one of the Social Media tools that you can use to market your business. So, in this How To Marketing article, we’re going to show you a couple of great tips that you can use to market with Twitter in your business.
It’s about relationships.
Remember that all social media tools online are about communication and relationships. Though these tools are great ways to market your business, you need to keep this in mind first. Build relationships with your followers. Answer their questions. Talk to them, don’t just pitch them all the time.
The worst thing you can do is to just post tweets with how great you are and your current specials. It’s ok to add these as part of the process but scatter them within other posts about what’s going on, sharing good resources and just being part of the conversation.
3 Reasons Why Blogs Are Important To Drive Traffic To Your Website
Are you blogging yet? If not you need to be. Whether you have a large corporation or a small business ran out of your home, blogs are the easiest way to set up a web presence if you don’t have one and are even more powerful as an addition to an existing website.
I still hear it from most business owners… “I don’t get it. I don’t have that much to say. I don’t want to do that. It’s just too much work”
Well, if you want to get your name out there more. Get more prospects. Get more customers and provide better customer service to your existing customers, then a blog is the easiest way to do all these and more.
So, why is it that blogs are so powerful and why should you have one? Let me count the ways!
Even Great Products Don’t Sell Themselves
Maybe you’ve heard the term: Build a better mousetrap and they will come.
Well, as great as it sounds, even the best mousetrap still won’t sell if people don’t know it exists. They still won’t buy it if they don’t see the value in it.
In today’s age where people are swamped with advertising messages all the time, you need a better message than everyone else to stand out and be noticed.
4 Tips on Effective Use of Promotional Items
Do you use promotional items in your business already? If not, you should take a look at what you can use as a promotional item in your business that will help market your business and keep your business’s name on the top of your prospect’s minds.
Promotional items are a great way to get your name in front of your prospects and customers each and every day. You see promotional items all over the place. If used correctly, they can be a great addition to your marketing mix. But, if you don’t know how to choose the right promotional item, it can be a huge waste of your marketing dollars.
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Are You Paying 10X More Than You Should To Make A Sale?
What if you could cut your advertising budget in ½ ? How about 90%? Well, I wouldn’t advise going that far but I want you to see the point here. Most small businesses spend way more money on their advertising budget than they need to in most cases. Let me explain how…
Most small businesses focus all their energy and money on marketing to new customers all the time. Now you will always need some degree of this and new customers help you grow your small business but you need to also focus some of your efforts on marketing to your existing customers and making them loyal repeat customers for life.
This is where most small business marketing falls short for most businesses.
It is ten times easier to sell to an existing happy customer than it is to find another new customer. Did you know that? If you customer is happy with your products and services, then you can easily sell them again and again as long as you keep providing valuable products and services to them.
So how can you keep selling to the same customers over and over again?
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